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Changing the Definition of Entrepreneur: More Power to You, Ladies!

Business Communication 20th February 2017 Ruchira Karnik

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Society has always had set roles for men and women. Men play the role of breadwinner and women homemakers and caretakers. This is also the reason why the term ‘entrepreneur’ was traditionally associated with men. A deep-rooted bias has been prevalent against women in the minds of men and some women alike, across the world for centuries. For the longest period, women were not considered capable enough to run respectable businesses successfully. It is only as recently as the late 20th century, with the rise of feminism and liberal thinking, that women entrepreneurs have gained recognition and have been able to contribute to changing the definition of entrepreneur.

Being an entrepreneur and a woman, I do not believe that one needs to be a feminist to support working women. If men’s business acumen is evaluated on the basis of their skills and competency, it should be the same for women. There are certain traits in women that make them better entrepreneurs than men. Being more empathetic, women also have the ability to understand client and customer perspective better and tailor their business services to meet their stakeholders’ expectations. Most women are also very good at building and maintaining relationships long-term, which again is essential for any business to grow and sustain itself.

There are numerous women out there who have made it big as entrepreneurs through their grit and determination. Kiran Mazumdar Shaw, Oprah Winfrey, Chanda Kochhar, Naina Lal Kidwai – these are oft-repeated names that one hears when talking about women entrepreneurs. It may sound clichéd to say that I admire these women and look up to them as role models. These women have broken all kinds of barriers to go on to become successful in their respective fields. These brilliant ladies are role models to a lot of young women, especially in India. Moreso because they efficiently juggled between work and home life and managed to strike a balance.

Related: Advice for Corporate Women Who Travel

Then again, there is an Indra Nooyi, CEO of PepsiCo, who candidly admitted how difficult the situation is for women. As Nooyi said, ‘having it all’ is just an illusion that comes with painful sacrifices and trade-offs, wherein you end up giving more to work than to your family, in order to reach a certain level of success in your professional life. She spoke about her ‘guilt’ of not having been able to dedicate enough time to her children and spouse. Why is it that working women feel guilty about spending time at work, away from home and family? Why doesn’t a man feel a sense of guilt about prioritising work over family? Society defines the roles of men and women. In fact, working woman or a stay-at-home dad are seen as aberrations and bad examples.

From my experience

As a woman entrepreneur I have always encouraged by my family to chase my dreams. So, I’m sharing a few tips that helped me in my journey.

Find your passion. Find something that truly interests you or something that bothers you so much that you want to change it.

Share your dreams and objectives with your family. It will help them understand your passion better. Eventually it will help you strike a healthy balance between work and family.

Make learning a habit. Read more, follow the stories of successful people. Always hunger for more knowledge. The more you learn, the broader your outlook becomes, in turn, helping you grow both personally and professionally.

Take pride in what you do. You will meet a lot of naysayers in your entrepreneurial journey. Build on your sense of instinct and gut feeling, instead of relying completely on those of others.

Related: Business Lessons and Advice from the Inmates of Orange Is the New Black

Ladies, always remember that your dreams and ambitions are important. Take charge and bring them to fruition. Do not let society put pressure on you to feel guilty when you succeed. Your success is the result of your perseverance and hard work, after all.


This article was first published in People Matters.

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